Overstock.com (NASDAQ: OSTK) is an online retailer headquartered in Cottonwood Heights, Utah. Nearby Salt Lake City is commonly listed as the company's location in corporate filings and news accounts.
Overstock.com is a leading online E-commerce marketplace, in which Internet users purchase surplus and returned, as well as new merchandise. Overstock.com was founded in 1997 under the name D2: Discounts Direct, and changed its name to Overstock.com in 1999.
Roughly half of Overstock.com merchandise is sold on behalf of third parties - which include manufacturers, wholesalers and retailers - with standing business relationships with Overstock.com. The remainder is purchased by or manufactured specifically for Overstock.com. The company also purports to manage the inventory supply for other retailers, and says that it enables small retailers to purchase stock at below-wholesale prices.
Overstock.com also functions as a marketplace for new merchandise at cut-rate prices.
The company's distinctive television advertisements feature German actress Sabine Ehrenfeld.
Overstock.com's main rivals are eBay, Amazon.com Marketplace and Yahoo! Auctions.
In addition to its direct retail sales, Overstock.com has also offered online auctions on its website since September 24, 2004. The auction services include several features intended to enhance security, social networking and convenience. It has hosted charity auctions to benefit various causes.
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